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Live stream social platform Kittch

Kittch is the first live-streaming community of culinary creators

Kittch is a social commerce creators startup platform for chefs, designed to help consumers discover culinary creators and transact food purchases. Kittch's mission is to help chefs transition from a bricks-and-mortar world to a digital one.

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Idea

Kittch founders: veteran and entrepreneur Brian Bedol (who founded the sports channels that would become ESPN Classic and CBS Sports Network); Doug DeLuca, a co executive producer on Jimmy Kimmel Live; and Elana Karp, the former head chef and cofounder of Plated, wanted to create Twitch for chefs.

They came to us with the idea and passion to create a streaming platform for chefs to share their experience and start the monetization of their knowledge. A platform where both chefs and visitors could have an environment for cooking and conversing. Chefs can create their profile with a detailed description, list their recipes, and create online streams. Visitors with different subscription options (paid and free), receive personalized notifications about new stream sessions from their favorite chefs.

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Discovery

During our collaboration and brainstorming, we’ve come up with the decision to create a MVP (Minimum viable product) for the Beta release. We installed a basic set of features with further improvement along the second iteration of the release.

Under the Discovery stage, MOC specialists held many discussion sessions with the customer, as a result, an idea and concept were converted into wireframes, requirements, a plan of development and an end date. After a successful release in January, the Master of Code team proceeded to work on the second phase of product development.

What We Created

Master of Code created a web-based streaming platform for chefs, that included:

  • 01
    A chef’s profile with detailed information about them (banner, avatar, name, categories), including his work profile, add call-to-action buttons to follow his profile on Kittch or redirect to personal or social media pages. Each chef can create a list of their recipes and create a stream. Based on the recipes shown, visitors can prepare for the session and buy ingredients. created-image
  • 02
    Options to create immediate live streaming or to schedule them. Past streams are made available under chef`s profile.
  • 03
    A comment section under the stream screen.
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  • 04
    Visitors could follow the chefs and view their content for free, but also buy a paid subscription. Paid visitors could join the stream cooking sessions with video and communicate with the chef orally, raise a hand, ask questions. Subscription option became available via Stripe integration for Kittch.
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  • 05
    The event, created by the chef, could be private or public. The public stream is available for each visitor, but private only for a dedicated guest list from the chef. This option gives an opportunity to create a private degustation, where the chef can send wine to the guest beforehand.
  • 06
    Users can save different recipes from chefs and create their own cook book.

Technologies We Leveraged

  • ic-checked Backend Technology: Node.js
  • ic-checked Frontend Technology: AngularJS
  • ic-checked Cloud Provider: AWS
  • ic-checked SMS service: Twilio
  • ic-checked Transactional Email service: Mandrill
  • ic-checked Streaming platform: Agora
  • ic-checked Chat Engine: OpenWeb
Master of Code has been our development partner since the beginning, standing up our entire Kittch platform and user experience from scratch. From the development team to the account team, everyone is hard working, talented, and in general a pleasure to work with. I would highly recommend Master of Code as a development firm to anyone looking for dedicated, trusted, and talented development partners.

– Kalpana Berman,
Chief Product Officer at Kittch

Results

After almost 5 months of the public launch, Kittch has been a huge success with over 300+ active chefs, and 10x user growth since exiting private beta.

10x  

User growth since exiting private beta

300+

Сhefs created their profiles on the platform

$5 M

Last year Kittch completed a first-seed funding round of $5 million

Famous chef profiles

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Thuy Pham

Co-founder of The Little Viet Kitchen.

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Marc Vetri

Chef/founder of Vetri Cucina.

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Ali Rosen

Host of Potluck with Ali Rosen, food journalist and cookbook author.

four
Elena Arzak

Best Female Chef of 2012, and heir to her father’s three Michelin starred restaurant Arzak.

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Nancy Silverton

Chef, baker, and author, the winner of the James Beard Foundation's Outstanding Chef Award in 2014.

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Ruth Reichl

Chef, food writer, co-producer of PBS's Gourmet's Diary of a Foodie, culinary editor for the Modern Library, host of PBS's Gourmet's Adventures With Ruth, and the last editor-in-chief of Gourmet magazine.

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