Personalized eCommerce chatbot using Generative AI to drive user engagement
Founded in 2015, BloomsyBox.com is a floral subscription company offering fresh handpicked bouquets on a weekly, bi-weekly or monthly basis from sustainable farms around the globe. BloomsyBox disrupted the floral industry by offering the first farm-to-table floral subscription directly sourced by their own farms, revolutionizing the way fresh flowers are sent.
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60%
Users who engaged with the bot completed the quiz -
28%
Users got all the answers correct and won a free bouquet -
78%
Winners claimed their prize
Challenge
How can we enhance the brand’s gift-giving experience while prioritizing customer satisfaction and offering a safe and enjoyable way to use Generative AI?
BloomsyBox was looking to provide a gift-giving experience like never before. The brand wanted to launch an effective Mother's Day campaign that focussed on building even stronger relationships with their customers by creating a highly personalized experience. This was a collaborative effort with our partners, Infobip.
What We Created
Generative AI eCommerce Chatbot
For the campaign, the BloomsyBox eCommerce chatbot asked users five questions daily, with the first 150 users answering all questions correctly, winning a free bouquet.
Personalized Customer Experiences
Master of Code Global, in partnership with Infobip, developed the first-ever Generative AI chatbot that creates unique personalized greeting cards.
We used our LLM Orchestration Framework Toolkit (LOFT) to integrate Generative AI to help winners generate one-of-a-kind, specially curated messages for their moms, ranging from humorous and fun to heartfelt and loving.
Technologies We Leveraged
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Channel
Apple Messages
for Business -
Cloud provider
AWS
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LLM provider
OpenAI API
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Bot building platform
Infobip Answers
Backend Technology
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Python
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MOC Global’s
LOFT
How we did it
- MOCG’s collaboration with Infobip and BloomsyBox has paved the way for a groundbreaking project that combines MOCG strengths and expertise in conversational AI solutions
- This partnership has not only fostered creativity but also signifies MOCG’s shared commitment to delivering GPT-powered conversational experiences
- To generate personalized messages, we used LLM Orchestration Framework Toolkit (LOFT):
- Real-time Injections
- LLM Model Responses Controlling and Filtering
Results
-
60%
Users who engaged with the bot completed the quiz -
28%
Users got all the answers correct and won a free bouquet -
38%
Users chose Generative AI to generate a personalized greeting card for them -
78%
Winners claimed their prize
