Generative AI for Sales Success: How Businesses Can Use It

calendar Updated July 19, 2024
Ivan Pohrebniyak
Chief Delivery Officer
Generative AI for Sales Success: How Businesses Can Use It

Generative AI in sales opens a new era of possibilities. The benefits it brings in the word of sales are nothing short of transformative.

At the core of its impact lies the ability to automate repetitive tasks, freeing up valuable time to focus on strategic activities. There are many ways sales teams can harness the power of Generative AI:

  • Personalized Product Recommendations
  • Automated Lead Scoring
  • Dynamic Email Content
  • Predictive Analytics
  • Competitor Analysis

You can integrate all of this into your business, and the results will not keep you waiting.

McKinsey states about 75% of benefits of using Generative AI are found in four areas. Such as customer operations, marketing and sales, software engineering, and R&D.

Generative AI in Modern Sales

For the last year, Gen AI has become the hottest topic to discuss. Here are some interesting statistics to read.

McKinsey informs that the number of companies using AI has gone up a lot since 2017, but it has stayed around 50% – 60% for a while now. 70% of businesses that use AI say it has boosted their marketing and sales earnings, while 28% mention it has cut down their expenses.

HubSpot surveyed over 1,350 sales leaders to find out how they’re using Generative AI for sales. Take a look at these insights:

  • Around 74% of sales professionals use Artificial Intelligence or automation tools in some way.
  • 69% think that sales should use AI and automation for finding potential customers.
  • 60% of sales professionals state that AI and automation play an important role in their sales strategy.
  • The top use cases for combining Generative AI and sales are content generation (18%), reaching out to potential prospects (16%), and research (16%).
  • The AI tools that automate manual tasks are the most used tools among sales professionals, with a usage rate of 35%.
  • Generative AI for sales, which assists in writing content or messages for reaching out to potential prospects, is used by 31%.
  • In 2023, 41% of sales reported that AI automation tools have had a “moderate” or “significant” influence on their sales strategies. While only 29% state that artificial intelligence has had no effect.

Approximately 33% of salespeople in the Salesforce survey said they either use or plan to use Generative AI, in contrast to 51% of marketers. 61% of sales experts stated that they think technology will enhance customer service. The same percentage stated that it would help them sell more.

Among those who are already using Generative AI for sales, they have already seen positive results:

  • 84% of salespeople report that it boosts sales by speeding up customer interactions.
  • 90% of respondents mention that it helps them in serving customers more quickly.

Generative AI Use Cases in Sales

Generative AI use cases are booming across various industries. It’s changing how businesses engage with customers. Let’s see how this technology can enhance sales.

Generative AI Use Cases in Sales
Generative AI Use Cases in Sales

Decrease Routine Tasks

The ability to automate routine tasks is one of the most significant use cases. Generative AI in sales helps to focus on more strategic activities. These could be closing deals or building relationships with customers.

Process automation is most widely used by engineering teams (71%), followed by IT (68%), marketing teams (47%), customer service (43%), and sales (36%).

This tool can be used to personalize emails at scale. This can help sales reps to send more relevant and engaging messages to their prospects and customers. As a result, there could be higher open and click-through rates.

This new technology can automate a variety of CRM tasks such as data entry, lead scoring, and opportunity tracking. This can help employees stay organized and efficient, so they can focus on the most important deals in their pipeline. 77% of desk workers agree that automating routine tasks would increase their productivity.

Sales teams can use AI tools to automate proposal responses. Before sending the response to the customer, the AI reviews and edits it. This can be done to ensure that the response is complete, accurate, and persuasive.

Analyze Clients Data

Artificial Intelligence is being used more and more in sales. It can recommend products or services based on customers’ preferences, or past interactions. Salespeople can accept or reject these recommendations. They can also rate their quality to help improve the AI algorithms.

In other words, Artificial Intelligence can help salespeople become more efficient and effective. Employees can then use these recommendations to target their efforts and to close more deals.

Generative AI for sales could analyze large amounts of customer data. It can help to find patterns and group customers into different segments based on how they behave, what they like, and what they need.

Sales teams can create adapted strategies, messaging, and offers that appeal to each group. Which makes their sales efforts more effective overall. This can lead to more sales and more satisfied customers.

Gen AI helps salespeople better understand customers and create effective sales campaigns. Companies can significantly boost conversion rates by using AI strategies in their campaigns.

Product Recommendations

We already mentioned that Generative AI in sales helps with customer data analysis. This tool checks purchase history, browsing behavior, and stated preferences. So, based on that data, AI generates personalized product recommendations.

Master of Code Global team specializes in Conversational AI services, as well as Generative AI services. We have helped our clients use AI solutions to recommend personalized content and products to their customers.

BloomsyBox is a personalized eCommerce chatbot created by Master of Code Global. It uses Generative AI to drive user engagement. The main idea was to build stronger relationships with their customers. The solution was creating a highly personalized experience.

Personalized eCommerce Chatbot Case Study Result
Personalized eCommerce Chatbot

This real-world example of a chatbot showed promising results:

  • 60% of users engaging with bot
  • 38% choosing to use AI to generate a personalized greeting cards

Gen AI models can come up with even better suggestions. For instance, they can pay attention to how customers feel based on the words they use or other subtle hints they drop in emails. These models analyze conversations with salespeople, social media posts, or other sources.

Improve Reporting System

All good sales managers want to know which salespeople are at risk of falling behind on their goals. They can use AI tools to analyze the team’s sales data over the past few months. The tool identifies some people who have seen a decline in their sales performance.

The manager then uses the tool to generate a personalized report for each of these employees. It could include insights into a person’s strengths and weaknesses. As well as recommendations for how to improve their performance. The manager can then use this information to provide more targeted coaching and support.

Business owners will see how Generative AI in sales changes the way managers use reporting systems. Make your reporting systems more efficient, insightful, and forward-looking with new technology.


In today’s sales world, customer engagement is essential. Generative AI Chatbots are leading the way in redefining these interactions. These virtual assistants have evolved from scripted responses to dynamic conversational agents. Gen AI chatbots can talk to customers just like humans do, which is much better than rule-based systems.

They can understand and respond to complex questions, provide personalized product recommendations. They even help customers complete transactions seamlessly. What sets them apart is their ability to adapt and learn from each interaction. This is how they continuously improve their responses.

As chatbots continue to evolve along with Generative AI, they are becoming invaluable allies in driving sales growth. Master of Code Global has expertise in developing Generative AI services. Let our team help your business automate processes, you’ll see how it increases sales.

Lead Scoring

Lead generation is essential for business growth, but it’s not enough to simply generate leads. You also need to know how to qualify and nurture them to convert them into paying customers.

So, how do you know which leads are the most valuable and have the biggest potential? Here are a few factors to consider:

  • What are the lead’s company size, industry, location?
  • Do they align with your ideal customer profile?
  • How has the lead interacted with your brand?

Generative AI is modifying lead scoring, making it more accurate and data-driven than ever before. These intelligent systems can analyze many factors to assign scores to leads. It includes demographic information, behavioral data, and engagement patterns. This helps teams focus on leads that are most likely to become paying customers.

According to the research, companies that successfully adopt efficient lead scoring models achieve impressive results in:

  • 26% average boost in lead conversion rates
  • 50% average increase in annual revenue
  • 25% average decrease in cost per lead.

Gen AI takes the guesswork out of lead scoring and makes it more efficient. So sales professionals can spend their time where it matters most. As more businesses turn to Generative AI, lead scoring is becoming a strategic advantage.

Lead Generation

Lead generation is essential for business success, and Generative AI is modifying this process. 85% of B2B companies view lead generation as their top marketing priority. In the past, teams relied on manual methods to find potential customers, which was time-consuming and inaccurate.

These clever systems can analyze huge amounts of data to identify promising leads. This technology can save businesses time and improve the accuracy of their lead generation efforts. Gen AI is like a skilled detective that can uncover hidden gems in the data that would otherwise go unnoticed.

As technology continues to influence sales, lead generation is becoming more effective. It’s giving businesses a competitive edge in today’s fast-paced market.

Benefits for Business

Generative AI opens a new era of possibilities for the world of sales. The benefits it brings are nothing short of transformative. At the core of its impact lies the ability to automate repetitive tasks. Sales automation with AI is freeing up valuable time for professionals to focus on strategic activities.

Managing Inconsistencies and Inaccuracies

Generative AI models can sometimes give wrong answers or make incorrect inferences. This is because they are still under development and are learning from data that may not be perfect.

It is important for users to be aware of this and to know how to use these models effectively. One way to do this is to ask short, clear questions. Another way is to give good prompts to improve the answer. Organizations can offer Generative AI training to share best practices, so their employees can use AI models more effectively.

Master of Code Global knows that fine-tuning and training a Generative AI model for a specific domain or objective can make it work at its best. This approach reduces the risks of problems with LLMs, such as hallucinations. It also makes the system better at predicting things and more stable.

Our dedicated team of AI trainers creates training data using the information provided by clients. They perform fine-tuning based on specific domain knowledge, bug fixing, and algorithm improvements. Moreover, they consistently incorporate user interactions and feedback.

The risk goes down when these models are customized with company-specific information. By adding more data, providing training, or gathering feedback, accuracy and consistency improve.

Rapidly Observing the Outcomes

Generative AI is a new technology with a lot of potential. It is already being used to improve systems. This can lead to faster results, you’ll see how Generative AI will change sales in a week instead of months.

One way to start using Gen AI is to integrate it into existing sales systems. Generative AI can assist with writing emails, creating presentations, and generating proposals. It can also improve the quality of suggestions by taking into account customer sentiments.

Another way to use Gen AI is to buy an existing application that uses it. This can be a good option for businesses that don’t have time or resources to build their own AI-powered system. It also makes it easier to keep up with the latest changes in AI technology.

There are a few different ways to start using it, depending on your business’s needs and resources.


Generative AI is a powerful new technology that is changing sales. Its rapid development is undeniable. The earlier you embrace it, the sooner you’ll witness its transformative effects on your business.

Business owners cannot only cut costs within their sales team but also empower them to be more productive than ever before. It’s not only about automating repetitive tasks but also about building relationships with customers, closing deals, and driving revenue.

If you want to stay ahead of the competition in sales, you need to start using Generative AI today. Master of Code Global will help transform your use case and needs into a real-life example. We can work with your existing system and the tools you already use. Start your Generative AI journey with us!

Businesses increased in sales with chatbot implementation by 67%.

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