The link between e-commerce and Digital Marketing is deep rooted. It’s the framework of digital marketing which makes the backbone for e-commerce to stand. Hence, one who is into e-commerce, and does not follow the latest eCommerce trends will be out of the league soon. To stay in the game, and win every goal, you have to take a quick look through the dominating trends of 2017 in e-commerce. Check out your chances of ruling the web and giving a tough competition to rivals.
Read also: Shopify. How to open your online store today
Payment Wallets and Mobile Payments
Mobile payments are one of the eCommerce trends in 2017, most mobile users would rather use Apple pay and Android pay like apps and wallets to pay. Thus sites which once only accepted PayPal and credit card payments need to turn around now and start accepting all these modes of e-cash. That’s the best way to survive in the tough competition. The sooner you start accepting e-cash and a wider number of wallets, the better are your chances of survival and snatching the limelight.
Deliver It Quick
Timely delivery had always been important, and it still is. But more than that instant delivery is the more asked for feature or service in 2017. That’s because of the steeply growing number of shoppers who can access sites anytime on the go from their mobiles and tabs, and have made it a habit of buying any item of need online primarily. They would first check for the instant delivery option, as they may not have the tie to wait for 3 days. In such cases, when your rival is already snatching away most of the customer through this service, you also need to do so. Implement manpower, speedy freight or whatever you need to, but this is a must have, if you have to survive in e-commerce today.
Check out our E-commerce project for the world’s largest online retailer — Ebags
Shelling Out More Coupons than Ever
Earlier they were the coupons which let people buy something online when the online shopping spree was just trending. Now it’s the reverse. People deliberately pick things online only to save time, effort and enjoy the convenience, and most importantly they try to save money. That is where the coupons come into play. An average online shopper would first check for the coupons available that fetch their required product at a discounted rate or interesting deal. Sometimes they even pick the product first, and then at checkout, they look for coupon codes of that shopping portal or the product brand to apply the promo and get a discount. In all such cases, the usage of coupon codes is quite prominent. Such eCommerce trends which caught up the online shoppers since the last three to four years has gained such prominence, that in 2017, you need to actually spread more coupons than ever to make customers choose your product among the many choices.
Ecommerce Personalization, Big Data and AI
E-commerce personalisation has been happening at the Enterprise level for a while. PureNet prophesies that e-commerce personalisation will become accessible for all sizes of business from SME to Mid-Tier to Enterprise via products such as PureClarity. Customers have been inclined to personalized experiences from the likes of Amazon and Netflix. Based on that they have come to expect the same level of personalisation from online retailers’ product recommendations which are highly targeted and not simply ‘one size fits all’.
In 2017 the retailers will take advantage from personalisation and Artificial Intelligence (AI) by collecting behavioral data from each website visitor and moving on to developing highly targeted campaigns based on customer segments and previous online experiences
Omni and Multi-channel Shopping
50% of customers prefer to buy online and pick up their purchases from in-stores.
Omni-channel focuses on the customer and integrates the shopping experience throughout all devices online (Tablet, Mobile, Mobile terminal, and Desktop) and offline. Customers can add offline products to their online wish list, compare products online and delay purchasing decisions by using their mobile internet-connected devices in front of desktop PC. Collected offline and online sales data, customer loyalty programs can be transformed to a strong marketing & CRM as well.
This year multi-channel shopping will evolve into a full-fledged shopping practice. Omni-channel shopping experiences will become a brand differentiator for e-retailers.
Retailers who implemented delivery of multi-channel or Omni-channel customer experiences to their practices will be able to grow their sales essentially.
Focus on Video Promotions
The rate of video promotions has increased than ever. Videos are the best way to communicate when it’s not a two-way communication, and you are the one in charge. If you have to promote something or say something, you better make a video. This will establish an audiovisual contact with the visitors. It’s a known fact, and the rise of video usage in promotions has been steeply increasing since the last 5 years. But in 2017, you need to churn out more interesting recipes than ever as the competition is getting tough there, and all your competitors are also deeply involved in making engaging video content. Therefore your job is not just to make a video, but make it good, inform visitors via this, and address regular issues, human emotions, and practical problems.
Easy Store Making for B2B
The making of B2B portals for selling goods online in wholesale, earlier depended on planned web development and coding which was time-consuming. Now it is not so. SaaS-based platforms are one of the latest eCommerce trends. They have come to make the formation of B2B or wholesale portals easier than ever, thus making it easy to launch a site as soon as you get the idea. This is to facilitate e-commerce.
In 2017 after a visitor lands up on a site the first thing one wants to do is get in contact with some site staff or agent to clear doubts, find items of interest, ask questions, or navigate properly through lots of options. Confusions may be created by many factors, like too many options, confusions or overwhelming graphics, flashy site design, or not finding the relevant product as promised by advertisement etc. In all such cases, if you were in a brick and mortar shop, you would have been instantly attended by a seller or shop staff asking, “How may I help you”. Here online, the same feature can be added with a chatbot. And smart e-commerce players have already started implementing this on their sites.
How do chatbots work?
Chat with our MOCBot in Messenger!
Most good websites have the online live chat feature, where you would get someone to attend to your queries round the clock. And in 2017 this feature is one of the most looked after ones. Smart users want to instantly connect to the site staff, and chatbots help you create the first impression of assurance and help your visitors.
The online shopping experience is more review driven as per 2017 eCommerce trends. People would generally read reviews first, look for rating, and then go for buying a product, especially those which are big investments. And although reviews get manipulated sometimes for digital marketing, yet a big amount of visitors do believe and depend on reviews totally. That is why you need to present quality reviews to the customer. And to do this you should attract the product users to write more reviews, so that prospective customers may get a better view of what is what, and in the same process, you may reap the dual benefit of getting business ratings from Google based on the real reviews.
The Virtual Tour
A virtual tour was once a fascinating feature used by some online galleries to add to the UX. But now it’s more than a feature, and rather a growing requirement in 2017. Shopping portals already give you a zoom in function to watch the product clearly and gives you several angular and detailed views of products. And that is how you allure smart customers. The current eCommerce trends are to add to as much of virtual tour of the product as possible, and many e-commerce portals are offering a 360 degrees panorama view of the product for a simulated tour.
Have products or services to sell, but not sure how to start with e-commerce on your WordPress site? The WooCommerce tutorial will come in handy.
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Also published on Medium.