The World Surf League team is passionate about surfing and wanted to deliver the best performances to their fans by creating a chatbot. The bot is dedicated to all things surfing-related and is especially focused on their awesome year-round surfing events across the globe.
Surfers are very interested in what happens in the Surfing Universe. The first thing that pops up when a user enters the chatbot is the offer to subscribe to notifications about live events and receive a personal digest based on their subscriptions list. This is the easiest way for a user to be notified of the content and events that are within their interests.
Users are also able to search for their favorite athletes directly by entering their search query in Facebook Messenger.
WSL cares about personalizing their chatbot experience. Despite the fact that the bot is made in English, half of the flow is written in Portuguese: if you ask “Você é um bot?”, the chatbot answers “Sim, sou o bot da WSL!”.
The Help Card is another valuable feature. It would help you if you are new to the world of chatbots and feel a bit lost with this new technology; or if you would like to learn more about the things the bot is capable of.
Surfers are expressive, that’s why we made the WSL chatbot emojis-friendly. Send your favourite emojis to check out its cute responses in the surfer style.
To make the WSL chatbot/user experience even more engaging a custom game was developed. Everyone from surf fans to professional athletes can check their knowledge of waves.
ClientWorld Surf League
Team size6 people
PlatformFacebook Messenger, Chatfuel
IndustrySocial Media, Surfing
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Chatfuel platform Facebook Flask Messenger platform Python
WSL chatbot launch has been a huge success with over 4K active users within a week after the release date and 100-140 new users checking out the bot daily. User retention rates are great as well staying at 19.6% on the fifth day of the bot performance. Building the WSL chatbot has been a challenging and exciting experience for the MOC chatbot development team. It was released according to schedule and successfully met all objectives. As a result, besides its fresh and cheerful communication style and positive attitude, the WSL chatbot stands out from the crowd with its engaging features.
We continue working on the WSL chatbot with the WSL team to make user experience even more engaging.