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Every year, eCommerce businesses watch billions of dollars slip away through abandoned shopping carts. Master of Code Global decided to tackle this problem head-on. As a result, we came up with something your customers wouldn't expect: a phone call from AI that sounds natural. Discover how we built a voice-first recovery system that catches buyers before they forget why they clicked "Add to Cart" in the first place.
Shopify API
Vapi
Twilio
SMS
OpenAI
ElevenLabs
Deepgram
Around 70% of online shopping carts get abandoned. Customers get distracted, comparison-shop, or simply change their minds. Traditional recovery methods – email sequences, retargeting ads, exit-intent popups – arrive too late. By the time that automated email hits the inbox, purchase intent has cooled. Obviously, eCommerce businesses need to reach clients while the buying impulse is still fresh and this is the biggest challenge for the majority.
Master of Code Global developed a Generative AI-powered voice assistant that proactively calls customers within 30 minutes of cart abandonment to recover lost sales.
Our solution operates on a simple but powerful premise: a phone call cuts through the noise in ways email cannot. When a shopper abandons their cart, the system waits approximately 30 minutes – enough time to avoid feeling intrusive, but not so long that the buyer has moved on. Then the AI assistant places a call.
The voice bot introduces itself, reminds the customer what they left behind, and offers a discount to sweeten the deal. But this isn’t a one-way pitch. Powered by Generative AI, the assistant holds genuine conversations. It answers questions about product details, shipping timelines, and store policies. It adapts to the flow of dialogue rather than following a rigid script.
If the potential buyer expresses interest, the system sends an SMS containing a direct link to their pre-filled checkout page. The discount code is already applied. All the buyer has to do is confirm the purchase. This final step requires explicit consent – the customer must agree to receive the text message, keeping the experience compliant and respectful.
For prospects who don’t answer, the system leaves a voicemail. This message explains the reason for the call and includes a discount code. During testing, this approach proved highly effective, as a significant portion of recovered purchases came directly from consumers who heard the voicemail and used the code later.
The platform also supports multiple languages and accents. For stores with Spanish-speaking customer bases, for example, we configured a Mexican Spanish voice, ensuring the outreach feels natural and culturally appropriate rather than robotic or foreign.
Reaching customers during the critical 30-minute window when purchase intent remains high.
Handling natural responses to questions about products, shipping, and policies.
Engaging users via voice calls, SMS, and popular messenger platforms.
Converting missed calls into sales opportunities through strategic discount code messaging.
Maximizing contact rates by following up on busy signals and sending SMS texts to voicemail recipients.
Tailoring customizable voices and accents to specific customer demographics.
Enabling one-tap completion via SMS links with pre-applied discounts.
