Voice Agent for Automotive - Master of Code Global

AI Voice Agent for a Global Automotive Company

A Hands-Free Virtual Assistant for Automotive Excellence that Engages Prospects and Boosts After-Sales Engagement

The automotive industry continues to advance with voice-activated solutions. What if your dealership could be open 24/7, providing personalized guidance to every customer, without adding to your staff? This is the level of service our client aimed to provide to every car buyer.

Master of Code Global partnered with a leading automotive group that operated across the southwestern United States to transform their consumer experience with the power of intelligent tech. Learn how this custom solution is now transforming the sector, one conversation at a time.

The Challenge:

How did we help our client convert more leads and boost their after-sales engagement to drive retention?

Our client, a prominent network of dealerships, faced the daunting task of meeting the ever-rising expectations of today's tech-savvy car buyers. Their traditional customer engagement methods were failing to deliver the seamless, personalized experience that clients now demand. This led to overwhelmed sales and service teams struggling to handle the influx of inquiries across various channels. Cumbersome booking processes for test drives and service appointments resulted in scheduling errors and missed sales opportunities. Also, maintaining a consistent brand voice and individualized buyer journey across multiple locations proved challenging. One more problem that bothered the organization was a lack of proactive communication after purchase hindered retention and repeat business, impacting long-term growth.

How Did We Address These Challenges?

Recognizing the need for a really transformative solution, Master of Code Global set out to craft a bespoke AI-powered voice agent tailored to the dealership’s unique needs. Our team of expert engineers and conversation designers delved into the client’s business specifications, analyzing user interactions, identifying pain points, and mapping out the ideal customer lifecycle.

This collaborative process culminated in the development of a sophisticated hands-free agent, seamlessly integrated with the company’s existing dealership management system. This intelligent virtual assistant was designed to act as a tireless brand ambassador, providing instant, personalized support to customers across all touchpoints, from initial inquiry to post-purchase engagement.

What We Created

The voice agent we developed and deployed is more than just a tool; it is now a strategic partner that has already elevated the dealership’s customer experience to new heights. It was designed to understand and respond to nuanced requests, providing accurate information, scheduling appointments, and even proactively engaging buyers after their purchase.

And all these benefits are available for drivers without any extra touch – all in the spoken form. This enriched the dealership’s offerings with the following:

24/7 Lead Capture

The voice agent ensures no opportunity was missed by initiating contact with prospects, scheduling test drives, and providing vehicle information (engine size, fuel efficiency, horsepower, safety features, etc.) around the clock, including after hours.

Staff Empowerment:

By automating routine tasks like appointment booking, service reminders, and lead qualification, the tool frees staff to focus on personalized buyers’ interactions and high-value activities, like serving VIP customers, handling complaints, and so on.

Personalized Automotive Journey:

The voice agent delivers a tailored experience by giving precise vehicle recommendations, suggesting relevant financing options, and offering timely service reminders based on individual needs and vehicle history.

Proactive After-Sales Engagement

Our custom-designed solution fosters long-term relationships by engaging with customers post-purchase, scheduling maintenance, facilitating warranty renewals, and providing exclusive service packages.

Consistent Brand Experience:

The voice-activated assistant reinforces brand identity by providing consistent messaging aligned with the organization’s guidelines, ensuring accurate vehicle information, and promoting current offers and incentives.

Data-Driven Inventory Optimization:

By capturing valuable information on customer preferences and demand, this digital assistant enables decisions backed with real insights to optimize inventory and better align it with consumer needs.

Maximize Dealership Efficiency:

Our custom voice agent streamlined operations, optimized staff utilization, and improved the buying flow, contributing to increased efficiency and profitability for the company.

Key Features:

Omnichannel Presence. The voice agent was seamlessly integrated into multiple channels, including mobile app, website, and WhatsApp, ensuring a consistent and convenient experience for customers across all touchpoints. Whether a potential buyer prefers to call, chat online, or use a messaging app, the solution is always ready to assist.

Natural Language Understanding. Powered by advanced natural language processing (NLP) capabilities, the tool can now understand and respond to a wide range of requests, even those expressed in complex or conversational language. This enabled more natural and intuitive interactions, reimagining the overall user experience.

Hands-Free Convenience. People can interact with the voice agent completely in a spoken form, using voice commands to discover information, booking visits to the dealership’s office, and manage their accounts, adding a layer of extra simplicity, comfort, and accessibility, which is crucial for drivers.

Quick Issue Resolution. The solution was equipped to identify and address potential problems before they escalated, preventing frustration and improving overall satisfaction. By timely reaching out to customers with effective solutions and support, the voice agent strengthens their loyalty and trust.

Results

37% increase in lead conversion rates

26% growth in the number of test-drive appointments

357 successful after-sales engagements were initiated in the first 2 months

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