To book a tour, a consumer needs to be inspired, informed and validated about the trip. 62% of the travelers say that media content has the biggest influence on decision-making. The problem is that it’s nearly impossible for travel companies to collect, organize and display media content like photos, 3D panoramas and videos effectively. So, we developed Tagible for Travel to help travel companies increase bookings by inspiring potential customers to take action. Just one JS code line integrated into the client’s site lets them add the keywords which contain photos, videos, and 3D views to engage customers and motivate users to book a tour.
We have got the project idea in April 2016 and came up with the first designs in May. As a next step, we started working on a MVP and finished the prototype in July, which we were updating for the next two months. The project activities included:
Tagible for Travel admin panel has two different modes: for customers and for content curators. Customer mode contains dashboard with “Curate site” option to manage content on the site directly and analytics with data comparison with and without Tagible for Travel usage.
The keywords look entirely native to each client site, as Tagible for Travel’s overlay styles are customized for every customer according to the corporate identity, design style and colour scheme. The pop-ups with media content are displayed for every keyword with a simple click.To increase conversion each popup has a call to action like “Book online” or “Get a quote” that are replicating native client site’s call to action buttons.
There was a challenge to curate millions of keywords and their variants. For example, customers use different spellings for the same keyword, so we decided to group them to reduce curation time and costs. For example, “Paris” keyword contains “Paris”, “PARIS”, “City of Light” and some other spellings, but as a group it was curated once.
What We Created
The primary goal of the project is to increase the conversion and time spent on the site by engaging users with rich media content that most of the travel sites don’t have. So, in design, we focused on UX.
As for the backend, Tagible for Travel provided us with an opportunity to use rather new and promising Go programming language by Google as the primary technology for developing backend part.
As we had to build MVP first, we needed some quick solution.
Using Golang increases the performance by up to 60% compared to other backend languages such as PHP, Ruby or even JAVA.
Team size5 people
IndustryEntertainment and Media
- pagination-wrap BackboneJS
- pagination-wrap Rabbitmq
- pagination-wrap Symfony
BackboneJS Rabbitmq Symfony
First clients were integrated with the system and began live at the end of August 2016 and we continue our work with the project till now with our eye on integrations.
We continue with integrations with new customers, develop new locations, add media content and curate the changes via admin panel.