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World Surf League Bot

World Surf League Bot

The first chatbot for surfers on the Facebook Messenger platform
World Surf League Bot

Idea

The World Surf League team is passionate about surfing and wanted to deliver the best performances to their fans by creating a chatbot. The bot is dedicated to all things surfing-related and is especially focused on their awesome year-round surfing events across the globe.

Discovery

Surfers are very interested in what happens in the Surfing Universe. The first thing that pops up when a user enters the chatbot is the offer to subscribe to notifications about live events and receive a personal digest based on their subscriptions list. This is the easiest way for a user to be notified of the content and events that are within their interests.

  • American Cancer Society

    Users are also able to search for their favorite athletes directly by entering their search query in Facebook Messenger.

  • MyLifeLine.org

    WSL cares about personalizing their chatbot experience. Despite the fact that the bot is made in English, half of the flow is written in Portuguese: if you ask “Você é um bot?”, the chatbot answers “Sim, sou o bot da WSL!”.

  • YouCaring

    The Help Card is another valuable feature. It would help you if you are new to the world of chatbots and feel a bit lost with this new technology; or if you would like to learn more about the things the bot is capable of.

  • GoFundMe

    Surfers are expressive, that’s why we made the WSL chatbot emojis-friendly. Send your favourite emojis to check out its cute responses in the surfer style.

To make the WSL chatbot/user experience even more engaging a custom game was developed. Everyone from surf fans to professional athletes can check their knowledge of waves.

Project Discovery

Master’s comment

A large batch of attractive images allows users to get 10 new question-images per game. The goal of the game is to hit 10 out of 10. Besides checking your surfing knowledge you get to enjoy beautiful images of spectacular landscapes and catching surfers on boards. At the end of the game the user gets a gallery card with their results and is given the opportunity to share the card with their friends on Messenger. An optimal number of questions along with a well-built user interface engages users and stimulates them to play again and again.

Viktoriia Tymoshchuk — Chatbot Product Manager

Development

Project Deveopment

WSL chatbot was built on the Chatfuel platform. Google Site Search plugin has been set up in the bot allows users to search for athletes bios by entering their search queries directly in Facebook Messenger. Customized RSS feeds were generated to provide information about schedules and events, latest news and WSL athletes list. Users are also offered to subscribe to notifications about live events and receive personalized digest based on their subscriptions list.

  • Client

    World Surf League
  • Duration

    3 weeks
  • Team size

    6 people
  • Platform

    Chatfuel, FB Messenger
  • Industry

    Social Media, Surfing

Technology

  • pagination-wrap Chatfuel platform Chatfuel platform
  • pagination-wrap Facebook Facebook
  • pagination-wrap Flask Flask
  • pagination-wrap Messenger platform Messenger platform
  • pagination-wrap Python Python

Chatfuel platform Facebook Flask Messenger platform Python

Quality Assurance

QA testing

Master’s comment

The chatbot for WSL is probably the coolest bot for surfers ever. Did you see their videos? The process of testing this chatbot was also really awesome. We created the “Name the Wave” game and as QA I had to play the game many times ;) Also we performed usual functional and non-functional testing. We gathered and analyzed data everywhere we could get to prepare for performance and load testing. We were following Facebook Messenger Platform Guidelines and Usability to make the interaction journey with a bot as smooth as possible for users.

Gala Onischenko — QA Engineer

Outcomes

WSL chatbot launch has been a huge success with over 4K active users within a week after the release date and 100-140 new users checking out the bot daily. User retention rates are great as well staying at 19.6% on the fifth day of the bot performance. Building the WSL chatbot has been a challenging and exciting experience for the MOC chatbot development team. It was released according to schedule and successfully met all objectives. As a result, besides its fresh and cheerful communication style and positive attitude, the WSL chatbot stands out from the crowd with its engaging features.

Outcomes

Product Support

We continue working on the WSL chatbot with the WSL team to make user experience even more engaging.