Post Mortem Post Chatbot

A Conversational AI Solution to Help Users Secure Their Digital Legacy and Support Meaningful Causes

Nowadays social media profiles often outlive their owners, creating emotional and logistical challenges for loved ones left behind. Many families struggle to access memories, manage accounts, or prevent unwanted activity on a deceased person’s profile.

To address this issue, Master of Code Global developed an innovative Messenger chatbot. This solution educates people on the importance of assigning a Legacy Contact – someone who can manage their profile after they pass away. By simplifying the process and offering a seamless, interactive experience, the bot empowers users to take control of their digital footprint before it’s too late.

Challenge

How did we help Facebook raise awareness and simplify digital contribution planning?

One of the biggest challenges Facebook confronted was the lack of awareness around its Legacy Contact feature. Many users were unaware that they could designate someone to manage their account after they passed away, leaving their digital presence in limbo. This led to frequent requests from grieving families, seeking access to a loved one’s profile or struggling to prevent unwanted posts on their timelines.

Additionally, the process of setting up a Legacy Contact was often overlooked due to its placement within Facebook’s settings, making it difficult for members to find and act on proactively. To bridge this gap, the platform needed a seamless, user-friendly solution that would educate people, simplify the setup process, and encourage them to take action – ensuring their digital footprint was responsibly managed when they were no longer around.

What We Created

Master of Code Global developed an AI-powered chatbot to simplify legacy contact setup and promote charitable giving.

To address the challenge, Master of Code Global came up with a powerful Facebook Messenger bot that guides users through the process of assigning a Legacy Contact. This intuitive approach makes sure consumers understand the importance of planning their digital afterlife and provides a seamless way to take action – all within a familiar, conversational interface.

Beyond simplifying the setup process, the bot also introduces a unique way for users to leave a meaningful impact. After selecting their Legacy Contact, members can choose from a set of charity images to forward to their contact, requesting that a charitable donation post be shared on their behalf instead of traditional memorial flowers. This feature not only helps social media enthusiasts take control of their online presence but also encourages social good, aligning with Facebook’s mission to foster thoughtful connections.

Key Features of the Facebook Legacy Contact Chatbot

Guided Footprint Contact Setup

Users receive step-by-step guidance on how to assign a trusted connection who can manage their profile when they are no longer around.

Seamless Facebook Integration

The tool connects directly to the platform’s settings, allowing consumers to complete the process effortlessly within Messenger.

Educational Awareness

The assistant provides concise, easy-to-digest information on why selecting a Legacy Contact is essential, making sure people make informed decisions.

Charity Support Feature

Users can forward a donation request image to their Legacy Contact, asking them to post it in remembrance, encouraging philanthropy instead of flowers.

Engaging and User-Friendly Experience

With an intuitive chat-based flow, the solution removes friction, making digital legacy planning accessible and approachable for all members.

Technologies

Node.js
Conversation design

Results

Increased awareness of Legacy Contact feature
Seamless and accessible digital footprint planning
Enhanced user engagement through Conversational AI

Meaningful social impact through charitable giving
Improved Facebook enthusiast experience
Valuable insights into audience behavior and preferences

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