Your customers can find, choose, and pay for your products in Messages. We help you pick the right provider, design the experience, and prepare for Apple’s review.
Green bubble SMS spam made customers wary of texts. AMB shows your verified name, logo, and colors before they share anything or pay.
Customers browse, sign in, and pay with Apple Pay inside the chat. No app switch, no password reset, no payment page.
A membership or promotion pass in Apple Wallet keeps your brand on the customer’s iPhone long after the sale.
iOS accounted for 61% of mobile web usage in the US and 68% in Canada in August 2026. Serve those customers with rich choices, Apple Pay, and Wallet.
The setup looked complicated, and businesses could only wait for customers to write first. Apple is now actively expanding the channel, and the tools have caught up.
With Business Invitations, a customer who agrees on your website to continue in Messages can get an invitation from you. All the next steps happen in the app they already use.
Customers can enter from your website, a QR code, or a Business Invitation — with context carried into the conversation. Each entry point can trigger a different, personalized experience.
Customers can enter from your website, a QR code, or a Business Invitation — with context carried into the conversation. Each entry point can trigger a different, personalized experience.
Here’s how a customer buys hair color without leaving Messages, from the first question to a loyalty pass in Wallet.
The customer taps Message on a product page. The conversation already knows which page they came from, so they don’t have to explain what they were looking at.
The AI agent asks about their current shade and the one they want. It then suggests matching products. If the agent isn’t sure a product is a fit, it hands the conversation to a person.
The customer reviews the order and pays with Apple Pay right in the chat. No payment page, no forms, no password reset. Even if the payment fails, the conversation offers a clear next step.
The customer gets an order confirmation with delivery details and can add a loyalty pass to Apple Wallet.
Hands-on experience in one of the hardest parts of Apple’s review process, and a track record of getting it approved.
We launched a fully agentic AI agent on Apple Messages two days before Apple showed similar capabilities in its updated Siri at WWDC.
We work with leading providers, including Amazon Connect, Infobip, Salesforce, and Twilio.
There’s no self-service route into AMB. Every brand connects through an Apple-approved provider, unlike WhatsApp, where you can integrate directly.
That choice decides what your first release can do, how long it takes, and what it costs to run.
Apple reviews what your customer will actually see: the entry point, interactive features, handoff to a person, and out-of-hours behavior. You submit screen recordings from a real iPhone.
In our experience, each round takes two to three weeks, and Apple doesn’t commit to a timeline. Most feedback isn’t about broken code. It’s plain text where a list picker belongs, a canceled payment with no next step, or an assistant that won’t say it’s an assistant.
The biggest cause of resubmission is a gap between what was built, tested, and recorded. We fix the scope first and hold everything to it.
1. Phone farms are costly to run and fragile at scale.
2. We advised the development team through a technical consulting engagement
3. Delivered AMB integration architecture built for compliance and scale
4. Guided Apple-compliant conversational design across all customer messaging
5. The client passed Apple’s review on the first submission
1. Half of the users who registered never completed their first transaction
2. We found the gap and proposed a proactive message delivered via AMB
3. We owned architecture direction, Apple registration, integration specs, and program governance
4. The client cleared Apple’s review process without a single rejection
We help you pick and configure the right MSP for your specific use case, before you build around the wrong one. We map your first release feature by feature and test each provider against it in a live demo.
We review your message flows, replies, list pickers, payment screens, and AI-bot handoffs against Apple’s guidelines.
We audit your experience against 63 checks, help prepare recordings and the submission, and work through Apple’s feedback with you and your provider.
We handle timeline management, RACI, and risk tracking so the parts you can control stay on schedule.
Apple Messages for Business lets your company communicate with your customers through the standard iPhone Messages app.
No. Apple doesn’t offer brands a self-service route; every brand connects through an Apple-approved MSP. Choosing one that supports your features is the first real decision.
Your MSP connects you to Apple. It usually won’t design your conversation flow, learn your product or prepare your experience for Apple’s review. That’s where we come in.
In our experience, a round takes two to three weeks. Apple doesn’t commit to a timeline, so a complete first submission is the biggest time saver.
Yes. We’ve shipped Apple Pay in AMB and know what Apple tests: success, cancellation, and payment failure.
Apple charges no per-message fee. MSP, implementation, and payment processing costs still apply. What we can tell you upfront is that the cost of getting it wrong is usually higher than the cost of getting it right the first time.
Yes, with Business Invitations, once the customer agrees to continue in Messages. A basket or phone number alone isn’t permission.
AMB works across carriers on supported Apple devices. Keep another channel for Android, and give your iPhone majority an experience built for their device.
The right MSP depends on your existing stack, budget, and scale. Part of our consulting engagement includes recommending the MSP that actually fits your use case.
Let’s Take Your AMB Channel Live
Architecture, review, and everything else your MSP doesn’t cover — we get it done.
Infobip 
Glia 
LivePerson 
TrapTap 
Bansk Beauty 
Alpha Guilty 
Kittch 
Speech Pathology Group 
Post 
Electronic Arts (EA Chillingo) 
Tom Ford 
Chatfuel 
MyHome 
GTO LAB 
Smart Marketer 
Handbid 
QuoteToMe 
Study Space 
YouVersion 
CNSI (Acentra Health) 
Luxury Escapes 
Facility Health 
HouseTab 