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Zipify Apps creates apps for the Shopify ecosystem. Master of Code Global has built Zipify's product suite — including OneClickUpsell — from day one, for over a decade. Along the way, the tooling around that work aged, and so did the habits built around it.
Rather than wait for that to become a problem, the same team that built and runs these products turned the lens on itself. We started rebuilding how we build and moved to an AI-first way of working.
As a result, we launched Zipify Labs — a fast-moving team that could experiment freely with new tools and approaches, without a decade of legacy pulling in the other direction. That's where the real trial and error happened — and where the shift became sharp: products that once took months to ship began shipping in about a week.
From there, we began rolling the same practices back into our established products, including OneClickUpsell.
Lauryn Snelson
Chief Operating Officer at Zipify
Master of Code Global are strategic partners who understand Shopify’s ecosystem, merchant psychology, and the business side of software. Their ability to blend AI innovation with practical results ensures that every update drives measurable value.
Zipify’s flagship product was more than ten years old, with a large and loyal user base. That success came with a cost. Every change carried risk, so the team moved carefully — and slowly. Even routine features could take a month or more to ship.
Zipify had already adopted AI, but mostly on paper. In practice, it came down to the individual. The split was by depth of use: some engineers leveraged AI tools to their advantage, while others struggled to use the same tools to their full potential. Adoption was genuine but uneven, and the real gap was proficiency. The rollout looked complete, but it didn’t produce results.
When we analyzed the situation, we understood that closing the proficiency gap across the team would be a big part of the work. We also saw that new ideas paid the highest price and hypotheses took too long to test. A new product could sit in development for three months before it ever met a customer. In a market where speed decides winners, that gap was expensive.
We ran the transformation as two connected workstreams — one for the whole organization, one for a single fast-moving team.
First, we mapped how Zipify actually built software. Then we helped the team trade its legacy workflow for a modern, AI-first one.
Second, we helped Zipify stand up something it didn’t have before: a small, senior team built purely for speed.
We gave it a simple loop:
The rule was test first, build later. A quick prototype proves the idea; only then does it grow into a product.
The result felt different day to day. The team had fewer meetings, tighter loops, and every morning standup ended up with something real on screen, not just an update.
