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A leasing provider operating across three European markets wanted to modernize its digital ecosystem. The company felt that its existing CRM systems had become too difficult to upgrade. This limited its ability to add new features for the customers and slowed the business down.
Master of Code Global took on the challenge to redesign and develop a new generation of CRM apps for the company. For that, we relied on a modern microservices architecture.
What we delivered wasn’t just a set of newer CRM systems. With them, the company felt greater flexibility and was able to develop new features faster. And, of course, we ensured that a smooth transition from the legacy system took place and ongoing operations kept on going.
The CRM system sits at the heart of the client’s operations. It’s the platform that internal teams rely on every day to manage customer relationships, support sales, and keep the business running — which meant any limitation in the system had a direct, company-wide impact. Modernizing it wasn’t a routine update, but a foundational shift that would shape how the business could grow and compete going forward.
The client’s legacy CRM ecosystem had become a barrier to growth. With the outdated architecture, adding new features was slow and costly. Another issue was that customer experience no longer met the company’s expectations.
Every product enhancement required significant effort. This, of course, prevented the business from being able to respond quickly to market demands.
The company wanted to replace its legacy CRM with a modern solution that would make it easier to build and ship new features. Process automation was another requirement for the client. At the same time, the transition to new software could not disrupt day-to-day operations — and the legacy and new platforms would need to run in parallel throughout the migration.
Master of Code Global developed a modern CRM platform that gives the client the flexibility to innovate, release features faster, and scale with confidence.
We designed and built a new generation of CRM applications to replace the client’s legacy ecosystem.
Updating the outdated solution wasn’t an option. Instead, we created a modern product based on a microservices architecture that provides faster development and simpler maintenance.
When managing the transition between software, we support both the legacy and new platforms. This way, we migrated the client’s users and processes step-by-step and ensured business continuity.
Here are some of the platform’s key capabilities:
Improved UX for Internal Teams:
We developed a suite of new CRM solutions with an intuitive interface, delivering a significantly improved user experience for internal teams.
Modern Infrastructure:
We rebuilt the platform on a modular, microservices-based architecture, allowing the client to update, extend, and maintain individual services independently as business requirements evolve.
Faster Feature Releases:
The new architecture allows the client to implement, test, and deploy new functionality faster, helping the business respond more quickly to market needs.
Seamless Migration Strategy:
To minimize operational risk, we supported both the legacy and modern platforms simultaneously, letting the client transition to the new system gradually without disrupting daily operations.
