The State of AI in Financial Services: What Leaders Are Doing and Where They’re Headed

We wanted to understand how AI is really being used in financial services, not just how it’s talked about. So together with Infobip, we gathered insights from 200 leaders responsible for shaping and implementing AI strategies across banks, FinTechs, and other financial institutions.

Here’s a quick look at some of the findings.

What you’ll find inside:

• Real data on how financial institutions are adopting and scaling AI
• Where budgets go and what ROI leaders actually see
• The biggest barriers to implementation and how teams overcome them
• How AI is transforming customer interactions through Voice and RCS
• Practical insights from real projects by Master of Code Global and Infobip

This report is for leaders who:

• Oversee AI strategy or digital transformation in financial services
• Want to understand what drives measurable success
• Are looking for practical, real-world examples of implementations
• Need data to guide 2026 planning and investment

If that sounds like you, it’s worth exploring further. Download the report to get practical recommendations and field-tested insights from our work with leading banks and FinTechs.